陕西省社会科学院 - 陕西省社会科学院

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                                《华商报》刊登张燕研究员学术观点
                                发布时间:2019-01-08         来源:宣传信息中心    访问量:2873次  分享到:

                                2019-01-07   C1版华商产经   

                                马明哲刘永好入股“陕西旅游” 资本大鳄看上了什么?

                                陕西旅游产业的资本布局进入快速裂变期

                                陕旅集团旗下新三板上市公司近日的一则公告,在陕西财经和旅游圈引起广泛关注。1月3日,陕旅集团旗下新三板挂牌公司陕西旅游(870432)发布公告称,中信夹层投资中心将其持有的15.1%的陕西旅游股份转让给知名民营企业家刘永好实控的投资基金。    

                                百万三张SICHUANQIANSHOUFULIUYONGHAOTOUZISHANXILVYOU,ZIRANYINFAGUANZHU。WUDUYOUOU,YULIUYONGHAOTONGYANGFENLIANGDEYIWEIZIBENDAWANMAMINGZHEZHANGKONGDEJIJINZAI2GEYUEQIANRUGULESHANXILVYOU,ERQIEZHANJULE30%DEGUFEN。    

                                NEIME,MAMINGZHE、LIUYONGHAOZHEILIANGGEZIBENZHIMINGRENSHIQIXIAGONGSIRUGUSHANXILVYOU,WEIDESHISHENME?KANSHANGSHANXILVYOUDESHENME?   

                                马明哲、刘永好7.55亿入股陕西旅游,股份占比45%    

                                HUASHANGBAOJIZHEZHUYIDAO,1YUE3RISHANXILVYOUFABUDE《QUANYIBIANDONGBAOGAOSHU》XIANSHI,XINXIWANGJITUANDONGSHIZHANGLIUYONGHAOSHIKONGDETOUZIJIJINHEZHONGXINJIACENG(SHANGHAI)TOUZIZHONGXIN(YOUXIANHEHUO)QIANSHULEYIFEN《GUFENZHUANRANGXIEYI》。QIANZHENITONGGUOTEDINGSHIXIANGXIEYIZHUANRANGZENGCHI875.76WANGUSHANXILVYOU,ZUIZHONGCHIYOUSHANXILVYOU15.1%GUQUAN,YISHANGGUFENZHUANRANGDEDUIJIAHEJIWEIRENMINBI2.52YIYUAN。

                                百万三张SHIJIANXIANGQIANLIANGGEYUE,2019NIAN11YUE8RI,SHANXILVYOUCENGFABUGUOZHONGXINJIACENGZHUANRANGSUOCHIGUFENDEXIANGGUANGONGGAO:ZHONGXINJIACENGZUOWEIZHUANRANGFANGJIANGSUOCHISHANXILVYOU1740WANGUGUFEN,ZHANZONGGUBENDE30%,ZHUANRANGJIPINGANJITUANSHIKONGDELIANGZHIJIJIN,HEJIDUIJIAYUEWEI5.02YIYUAN。    

                                百万三张SHANXILVYOUDE2019NIANBANNIANBAOXIANSHI,QIANWUWEIGUDONGFENBIESHISHANXILVYOUJITUAN,CHIGUBILI47.59%;ZHONGXINJIACENGTOUZIZHONGXIN,CHIGUBILI45.10%;SHANXILVYOUGUFENYOUXIANGONGSI,CHIGUBILI6.69%;SHANXITIELULONGHAILVYOUJITUANYOUXIANGONGSI0.62%。    

                                SHANGSHULIANGCIGUQUANZHUANRANGWANCHENGHOU,YUANWEIDIERDAGUDONGDEZHONGXINJIACENG,JIANGTUICHUSHANXILVYOU,ERPINGANBAOXIANHELIUYONGHAOSHIKONGDEJIJINJIANGFENBIECHIYOUSHANXILVYOU30%HE15.10%DEGUFEN,CHENGWEISHANXILVYOUDEDIERDAGUDONGHEDISANDAGUDONG。LIANGZHEHEJICHIYOUGUFENDADAOLE45.10%,JINCIYUDAGUDONGSHANXILVYOUJITUAN。    

                                百万三张XIANYIWEIBUYUANJUMINGDEQUANSHANGRENSHIFENXI,CONGGONGGAOHEGONGKAIZILIAOLAIKAN,SHANXILVYOUYIJINGJINXINGLELIANGCIGUFENZHUANRANG,ZHAODAOLEHESHIDEHEZUODUIXIANG,GENGZHANGJIUDEHEZUOHUOBAN。MINGXINGZIBENHEYOUSHICHANYEHEZUO,YOUZHUYUSHUANGFANGHEZUOGONGYING。KETONGGUOPINGANHUOXINXIWANGDENGQIYEDESHILILAIZENGQIANGYINGLINENGLI,FENGFUCHANPINJIEGOU,ZHULIGONGSIJINGYING。ZHEIYESHUOMINGSHANXIDELVYOUZIYUANBEIGEFANGMIANZIBENSUOKANHAO,HUODEWAIJIEGUANZHUYOUZHUYUGENGHAODIFAZHAN。   

                                毛利率达到了67.67%   

                                秒杀众多文旅类上市公司    

                                百万三张MAMINGZHEDEPINGANXISHICAIJINGQUANZHONGSUOZHOUZHIDEZIBENLILIANG,QIXIAPINGANZHENGQUAN、PINGANYINXING、LUJINSUO、PINGANYILIAOJIANKANGGUANLIDENGZAIYENEIHEHEYOUMING。    

                                LIUYONGHAOZHANGDUODE“XINXIWANG”JITUANSHIYINONGMUCHANPINQIJIADESICHUANZHIMINGMINQI,ZICHANGUIMOJUDA,YINGXIANGLISHENYUAN,QIXIACHANYESHEJINONGMU、HUAGONG、FANGDICHAN、JINRONG、TOUZIDENGZHUDUOLINGYU。 ZAIGUONEIJUYOUHENGAOZHIMINGDUDELIANGGEZIBENDAEWEISHENMEYAORUGUSHANXILVYOUNI?TAMENKANSHANGSHANXILVYOUDESHENME?    

                                百万三张ZUOWEIZIBENSHICHANGDECHIXUGUANCHAZHEWANLIANZHENGQUANXIANYINGYEBUTOUGUQUFANGFENXI,YIFANGMIANSHANXILVYOUZICHANZHILIANGYOULIANG,JIBENNANGKUOLESHANLVJITUANQIXIAZUIYOUZHIDEZICHAN,JUYOUJIAOQIANGDEYINGLINENGLI。ZAIYOUZHIZICHANXIQUEDEDANGXIA,YOUZHIZICHANDUIYUZIBENDAEMENLAISHUOYIJINGSHIXIQUEPIN,ZIRANXIYINLETAMENDERUGU。LINGYIFANGMIAN,BENZAIXINSANBANGUAPAIDESHANXILVYOUZAOYIZAI2017NIANTINGZHIJIAOYI,BINGPILUZHENGBAOSONGSHANGSHIFUDAOBEIANCAILIAO,CIHOUSUIWUZUIXINDESHANGSHIJINZHANCHUANCHU,DANSHIKEYIYUJIANSHANXILVYOUZAIAGUSHANGSHIZHISHISHIJIANWENTI,YIMUQIANAGUDESHANGSHIJIZHILAIKAN,IPOZHIHOU,GUQUANDETOUZISHOUYIHUICHUXIANJIHESHIDEBAOZENG,ZHEIDUIQIANLIANGZHELAISHUOWUYISHIYIBIHENJUEMIAODE“CAIWUTOUZI”。    

                                SHANXILVYOUDEZICHANZHUANGKUANGRUHE?QIQIANSHENSHISHANXISHENGLVYOUJIANZHUGUIHUASHEJISUO,ZHIJINYIYOU30DUONIANDEFAZHANSHI,QIZHUYINGYEWUSHILVYOUGUIHUASHEJIJIGUANLI。2016NIAN6YUE,SHEJISUOXISHOUHEBINGSHANXILVYOUWENHUACHANYEFAZHANGUFENYOUXIANGONGSI(SHANLVFAZHAN)HOU,QIZHUYINGYEWUBIANGENGWEIYILVYOUYANYI、LVYOUSUODAOJIKEYUN、LVYOUCANYIN、LVYOUGUIHUASHEJIJIGUANLIWEIHEXINDELVYOUCHANYEYUNYING。 HUASHANGBAOJIZHEZAISHANXILVYOUFABUDEQUNIANBANNIANBAOZHONGKANDAO,GONGSISHIXIANYINGYESHOURU2.6YIYUAN,TONGBIZENGZHANG9.18%;SHIXIANGUIMUJINGLIRUN0.68YIYUAN,TONGBIZENGZHANG17.95%,MAOLILVDADAO67.67%。YOUGUANDIANRENWEI,ZAIAGULVYOUBANKUAISUOYOUSHANGSHIGONGSIZHIZHONGLAIKAN,SHANXILVYOUDEJINGYINGMIAOSHAZHONGDUOWENLVLEISHANGSHIGONGSI,JINJINCONGMAOLILVDEDUIBIHUOKEYIKUICHUSHANXILVYOUZICHANZHILIANGDEZHUANGKUANG。   

                                陕西旅游产业的资本布局进入快速裂变期    

                                借力资本市场,是提高文旅产业竞争力最直接、有效的手段之一。    

                                YOUZHUANJIAFENXI,ZONGGUANSHANXILVYOUCHANYEDEZIBENBUJU,SHANLVJITUANZICHANZHENGQUANHUADEBUFALVEWEIYOUXIEMAN。MUQIANLAIKAN,XIANQUJIANGGUANWEIHUIQIXIAYOUQUJIANGWENLV(600706),XILVJITUANYOUXIANLVYOU(000610),SHANXISHENGSANDAWENLVJITUANZHONG,SHANLVJITUANJINYOUZAIXINSANBANGUAPAIDEJUNTUWANG(839202)HESHANXILVYOU。KEYIYUJIANDESHI,ZAISHANXIGUOZIJIASUZIBENHUADEBEIJINGXIA,SHANXILVYOUZAIAGUSHANGSHIDESUDUKENENGHUICHAOCHUSHICHANGYUQI。    

                                YOUBENDILVYOUCHANYEZHUANJIAFENXI,LVYOUSHISHANXIDEYOUSHICHANYE,ZIBENRUGUGAIGONGSIYOUZHUYUXIANGGUANGEFANGGONGTONGFAZHAN、YOUHUABUJU。ZIBENJINRU,HUOXUKEYIWEISHANXIDELVYOUCHANYEDAILAIGENGDUOXINQIXIANG,MUQIANLVYOUXINGYEYIJINGYOUBUSHAODONGZUO,TONGGUOZIBENDELILIANGFAZHANYOUWANGZAIHUOTUPO。

                                陕西省社会科学院文化旅游研究中心主任张燕分析,陕西旅游是陕西的优势企业,这些年稳步扩张,产业、业态不断丰富,整体发展势头较好,如今有知名企业和资本助力,有助于稳固发展后劲,继续跨越发展,国企和民营的合作有助于双方优势互补。    

                                百万三张ZHEICISHANXILVYOUXINAMINQIJINRU,SHUOMINGSHANXIDELVYOUZIYUANBEIWAIJIEKANHAO,XINALEXINXIANXUEYE。CONGXINGYEGEJULAIKAN,MINQIHEGUOQIDERONGHEHUISHIWEILAIQUSHI,KENENGLEISIDEXINGYEBIANHUAHUIGENGDUO。ZAILVYOUXINGYECHANGTAIFAZHANDEQINGKUANGXIA,2020NIANNIANCHUJIUCHUXIANLEYOUSHIQIYEBAOTUANFAZHANDEANLI,YEWEILVYOUCHANYETIGONGLESHIFAN。JINNIANLAI,LVYOUXINGYEZISHENZAIBUDUANDIAOZHENG、ZHONGXINZUHE,ZHEICIHEZUOSHUOMINGHENDONGDESHICHANG,TONGGUOZHEIYANGDEZHENGHEZHONGZHUANGSHANGZHEN,KEYIWEIXIAYIBUKAITUOSHICHANGTISHENGJINGZHENGLIZUOHAOZHUNBEI。    

                                QUFANGFENXI,MAMINGZHE、LIUYONGHAORUGU“SHANXILVYOU”YIFANGMIANSHIGUOQIGAIGEDEXUQIU,GOUJIANDUOYUANTOUZIZHUTISHILVYOUCHANYEDEFAZHANFANGXIANGZHIYI;YIFANGMIAN,YESHIWEIZICHANZHENGQUANHUAJINXINGBUJUDEXUYAO。KEYIYUPAN,ZAIXIAN“LONGMENJIHUA”、SHANXILITUIGUOQIHUNGAI、GUGAIHESHANGSHIQUANMIANFALIDEBEIJINGZHIXIA,SHANXILVYOUCHANYEZAIZIBENSHICHANGDEBUJUKAISHIJINRUKUAISULIEBIANQI。


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